000			01032npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.827
100			_aGUPTA, MANISH
245		2	_aA study of brand preference and cossumption pattern of beer in Bareilly
260			_c2013
300			_a34-48
520			_aThe present paper is an attempt to understand how brand preferences and consumption pattern of beer changes across demographic and other variables and more importantly, which product attributes are associated with these changes. The purpose of this paper is to investigate the various factors of brand preference towards beer and additionally, it also throws some light on the behavioural aspects of the consumers such as frequency of consumption of an alcholic beverage- beer. In this paper respondents were selected rendomly and the data was analyzed and interpreted with the help of SPSS software.
653			_aMARKETING
773			_oP14857 _nM _932636 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11799 _d11799