| 000 | 00960npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aGUPTA, MADHUCHHANDA DAS | ||
| 245 |
_aHandicrafts of Meghalaya _bAn analysis of the marketing practices |
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| 260 | _c2013 | ||
| 300 | _a49-57 | ||
| 520 | _aMeghalaya home to three major tribal groups - the Khasi, the Jaintias and the Garos, is known for its handicrafts. The present study aims at understanding the nature of the handicraft market of the state and the marketing practices and strategiesadopted to position the products. A survey using a structured schedule was conducted to ascertain the position of handicrafts amrketing in Meghalaya. The survey revealed that cane and bamboo products have the highest demand followed by wooden products. | ||
| 653 | _aMARKETING | ||
| 700 | _aSEN, SURAJIT | ||
| 773 |
_oP14857 _nM _932636 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11800 _d11800 |
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