| 000 | 00939npc a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aCHATTERJEE, SEBABRATA | ||
| 245 | 2 |
_aA study of demographic variables affecting consumer buying behaviour with reference to synthetic _bdetergents |
|
| 260 | _c2013 | ||
| 300 | _a58-63 | ||
| 520 | _aThe research attempts to study the consumer buying behaviour of synthetic detergents is an Indian setting, specifically with reference to southern West Bengal. In this paper, the impact of a few demographic variables on consumer buying pattern hasbeen established. A few non demographic variables have been considered to test the association between demographic and non demographic variables which are involved in consumer buying behaviour of synthetic detergents. | ||
| 653 | _aMARKETING | ||
| 773 |
_oP14857 _nM _932636 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11801 _d11801 |
||