000			00837npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.827
100			_aADVANI, SHONALI
245			_aScent of a woman
260			_c2013
300			_a48-52
520			_aWhether they have been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that magic doesn't just happenby itself. From Warby Parker's sensible pricing and do-gooder ways to luluemon's sense of community and hipmunk's aww, so cute mascot, these brands have figured out how to work their way into customers' hearts, mind and wallets.
653			_aMARKETING
773			_oP14845 _nM _933631 _011230 _tENTREPRENEUR
942			_2ddc _cARTCL
999			_c11803 _d11803