000 | 00756npc a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2013 xx 000 0 und d | ||
060 | _a658.827 | ||
100 | _aDUGAR, ANURAG | ||
245 |
_aMeasuring consumers' preferences and attitudes towards branded petrol _bAn initial investigation of the branded petrol market |
||
260 | _c2013 | ||
300 | _a137-154 | ||
520 | _aPetrol was sold as a 'commodity' through 'mass marketing' in India for over four decades and generations of Indian consumers got so used to this that when 'segmented marketing' arrived and brands were launched in 2002, a paradigm shift was expected. | ||
653 | _aBRANDING | ||
653 | _aMARKETING | ||
773 |
_oP14868 _nM _933684 _011237 _tGLOBAL BUSINESS REVIEW |
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942 |
_2ddc _cARTCL |
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999 |
_c11848 _d11848 |