000			01010npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a332.63222
100			_aSINGH, SHALIENDER
245			_aEmpirical study on pricing methods adopted by SMEs with different ownership structure
260			_c2013
300			_a315-327
520			_aIdentifying the optimal price for a new product is a critical step in the innovation process and correcting the price of an existing product is a necessary component of a successful enterprise. With the wide range of pricing research techniques practiced in the SME sector, it is not always clear which technique best addresses the business issue at hand. This article analyzes the most common methods used for consumer goods pricing research and offers guidelines on the best methods presentlyimplimented in the SME sector in India.
653			_aPRICING
700			_aJANOR, HAWATI
773			_oP14925 _nM _933685 _011237 _tGLOBAL BUSINESS REVIEW
942			_2ddc _cARTCL
999			_c11948 _d11948