| 000 | 01001npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aAGARWAL, RAVEESH | ||
| 245 | _aP&G : Providing sustainable innovative products through LCA worldwide | ||
| 260 | _c2013 | ||
| 300 | _a85-96 | ||
| 520 | _aProcter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people's every day life by making products more environmentally sustanable. To understand how P&G can make products more environmantally sustainable, the present case focuses on the scientific approach called life cycle assessment adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products. | ||
| 653 | _aMARKETING | ||
| 700 | _aTHIEL, MONICA | ||
| 773 |
_oP14926 _nM _933689 _011238 _tSOUTH ASIAN JOURNAL OF BUSINESS AND MGT. CASES |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c11958 _d11958 |
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