000 | 00944npc a2200169Ia 4500 | ||
---|---|---|---|
008 | 140613s2013 xx 000 0 und d | ||
060 | _a658.8 | ||
100 | _aPALMATIER, ROBERT W | ||
245 |
_aRelationship velocity _bToward a theory of relationship dynamics |
||
260 | _c2013 | ||
300 | _a13-30 | ||
520 | _aThe dynamic components of relational constructs should play an important role in driving performance. To take an initial step toward a theory of relationship dynamics, the authors introduce the construct to commitment velocity- or the rate and direction of change in commitment- and articulate its importnat role in understanding relationships. In two studies, the authors demonstrate that commitment velocity has a strong impact on performance, beyond the impact of the level of commitment. | ||
653 | _aMARKETING | ||
700 | _aHOUSTON, MARK B | ||
773 |
_oP14946 _nM _927730 _011181 _tJOURNAL OF MARKETING |
||
942 |
_2ddc _cARTCL |
||
999 |
_c11965 _d11965 |