000			01036npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aBEZAWADA, RAM
245			_aWhat is special about marketing organic products? _bHow organic assortment, price and promotions drive retailer performance
260			_c2013
300			_a31-51
520			_aHigher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross effects on conventional product sales. Extant research reports conflicitingresults about price and promotional sensitivity for organic product and does not address the impact of organic assortment. This article calculates long term own and cross-elasticities of organic and conventional product sales in response to changes in assortment, price and promotions.
653			_aMARKETING
700			_aPAUWELS, KEON
773			_oP14946 _nM _927730 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11966 _d11966