| 000 | 00986npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aLUDWIG, STEPHAN | ||
| 245 |
_aMore than words: The influence of affective content and linguistic style matches in online reviews _bon conversation rates |
||
| 260 | _c2013 | ||
| 300 | _a87-103 | ||
| 520 | _aCustomer increasingly rely on other cnsumer's reviews to make purchase decisions online. New insights into the customer review phenomenon can be derived from studying the semantic content and style properties of verbatim customer reviews to examine their influence on online retail sites' conversion rates. The authors employ text mining to extract changes in affective content and linguistic style properties of customer book reviews Amazon.com | ||
| 653 | _aINTERNET MARKETING | ||
| 653 | _aMARKETING | ||
| 700 | _aRUYTER, KO DE | ||
| 773 |
_oP14946 _nM _927730 _011181 _tJOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11969 _d11969 |
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