| 000 | 01021npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aTALUKDAR, DEBABRATA | ||
| 245 |
_aTo buy or not to buy _bComsumers' demand response patterns for healthy versus unhealthy food |
||
| 260 | _c2013 | ||
| 300 | _a124-138 | ||
| 520 | _aThe authors integrate research on impulsivity from the psychology area with standard economic theories of consumer demand to make novel predictions about the effects of market price changes on consumers' food consumption behavior. The results frommutiple stuides confirm that consumers exhibit undesirable asymmetric partterns of demand sensitivity to price changes for healthy and unhealthy food. For healthy food, demand sensitivity is greater for a price increase than for a price decrease. For unhealty food, the opposite holds true. | ||
| 653 | _aMARKETING | ||
| 700 | _aLINDSEY, CHARLES | ||
| 773 |
_oP14947 _nM _927731 _011181 _tJOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c11979 _d11979 |
||