000			00922npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aWINTERICH, KAREN PAGE
245			_aWhen does recognition increase charitable behavior? _bToward a moral identity- based model
260			_c2013
300			_a121-134
520			_aEach yer, people in the united states donate more than _200 billion to charitable causes. Despite the lack of understanding of wheather and how the recognition increases charitable behavior, charitie often offer it to motivate donor action. This research focuses on how the effectivness of recognition on charitable behavior is dependent on the joint influence of two distinct dimentions of moral identity: internalization and symbolization.
653			_aMARKETING
700			_aMITTAL, VIKAS
773			_oP14948 _nM _927732 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c11995 _d11995