000 00678npc a2200157Ia 4500
008 140613s2013 xx 000 0 und d
060 _a658.4
100 _aCUDDY, AMY J C
245 _aConnect then lead
260 _c2013
300 _a53-61
520 _aTo exert influence, you must balance competence with warmth. The primary of warmth manifests in many interrelated ways that powerfully underscore the importance of connecting with people before trying to lead them. Before people decide what they think of your message, they decide what they think of you.
653 _aLEADERSHIP
773 _oP14941
_nM
_926774
_011178
_tHARVARD BUSINESS REVIEW
942 _2ddc
_cARTCL
999 _c11996
_d11996