000			01035npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aSHALINI, S
245			_aOnline buying behaviour of Netizens _bA study with reference to coimbatore, Tamil Nadu
260			_c2013
300			_a35-45
520			_aThe latest generation of commmerce is one that can be done over the Internet. The Internet provides a virtual platform where sellers and buyers can come in contact for sale and purchase of goods and services. They can be thousands of miles apart,may belong to different parts of the world and might speak different languages. E- commerece has emerged as the boundary less trade medium in the era of globalization. Since, the Internet has the ability to reach the customer's home, the distribution channels have started to assume new meaning for the B2C E-commerce.
653			_aMARKETING
700			_aKAMALAVENI, D
773			_oP15000 _nM _932637 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12027 _d12027