| 000 | 01090npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aKASLIWAL, NEETI | ||
| 245 |
_aInfluence of pharmaceutical promotional tools on Doctors' prescribing behaviour _bAn exploratory study |
||
| 260 | _c2013 | ||
| 300 | _a23-35 | ||
| 520 | _aThe healthcare industry in general and the prescription drug industry, in particular, employs an unusual combination of marketing and promotional efforts to influence the doctors who write the prescriptions that determine which drugs will be usedby the ultimate consumer(Patient). The involvement of doctors as key decision makers is the raeason that they are the focus of most promotional efforts of pharmaceutical companies. Thus, influencing the doctor is a key to the pharmaceutical salesand the pharmaceutical companies are spending a lot of money on marketing their products to the doctors. | ||
| 653 | _aMARKETING | ||
| 700 | _aBANSAL, IPSHITA | ||
| 773 |
_oP15000 _nM _932637 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12028 _d12028 |
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