000			01000npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aUMA, V R
245			_aExamining women's purchase pattern of casula footwear in accordance with their attitudesandInternets
260			_c2013
300			_a46-64
520			_aThe present study examines the association between the choices of casual footwear attributes of women in accordance with their behavioral pattern. Data was collected from 2365 women through a questionnaire that comprised of two sections. The firtsection comprised of 50 AIO statements based on which the respondents were prifiled according to their behavioural patterns. the second section comprised of selected footwear and store attributes. The consumers were profiled into eleven clusters using factor analysis.
653			_aMARKETING
700			_aALI, M I SAIFIL
773			_oP15000 _nM _932637 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12029 _d12029