| 000 | 00613npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aBHARTI, KUMKUM | ||
| 245 | _aWill value Co-creation help the bottom of the pyramid | ||
| 260 | _c2013 | ||
| 300 | _a64-66 | ||
| 520 | _aTo reach out to tha base of the economic pyramid, organisatons need to bring put the transformational changes in the business approach and rework the proven practices of the west. | ||
| 653 | _aMARKETING | ||
| 700 | _aAGRAWAL, RAJAT | ||
| 773 |
_oP15021 _nM _931644 _011197 _tINDIAN MANAGEMENT |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12101 _d12101 |
||