000			00452npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aGUPTE, MASOOM
245			_aHow far is too far
260			_c2013
300			_a90-93
520			_aWhile unbundling prices remember that the final choice has to rest with the consumer.
653			_aMARKETING
773			_oP15021 _nM _931644 _011197 _tINDIAN MANAGEMENT
942			_2ddc _cARTCL
999			_c12104 _d12104