| 000 | 00870npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8342 | ||
| 100 | _aBISWAS, ABHIJIT | ||
| 245 |
_aConsumer evaluations of sale prices _bRole of the subtraction principle |
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| 260 | _c2013 | ||
| 300 | _a49-66 | ||
| 520 | _aHow exactly does the display location of a sale price relative to the original price affect consumers evaluation? Across mutiple studies, including field studies with actual choices and studies with nonstudent samples, this article shows that consumer evaluations are a function of the display location of the sale price, but such evaluations are moderated by discount depth. | ||
| 653 | _aCONSUMER BEHAVIOR | ||
| 653 | _aMARKETING | ||
| 700 | _aBHOWMICK, SANDEEP | ||
| 773 |
_oP15033 _nM _927733 _011181 _tJOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12116 _d12116 |
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