| 000 | 00885npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aDENG, XIAOYAN | ||
| 245 | _aWhen do transparant packages increase food consumption | ||
| 260 | _c2013 | ||
| 300 | _a104-117 | ||
| 520 | _aTransparant packages are pervasive in food consumption environments. Yet prior research has not systematically examined wheathr and how transparent packaging affects food consumption. The authors propose that transparent packaging has two opposingeffects on food consumption: it enhances food food salience, which increases consumption (Salience effect) and it facilitates consumption monitoring, which decreases consumption (monitoring efect). | ||
| 653 | _aMARKETING | ||
| 700 | _aSRINIVASAN, RAJI | ||
| 773 |
_oP15033 _nM _927733 _011181 _tJOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
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| 999 |
_c12119 _d12119 |
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