000			00983npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aCASTRO, IANA A
245		4	_aThe influence of disorganized shelf displays and limited product quantity on consumer purchase
260			_c2013
300			_a118-133
520			_aThe current research explores how shelf display organization and limited product quantity together influence consumer purchase. The authors find that in certain cases, shelves that are disorganized and not fully stocked tend to reduce sales, but in other cases, disorganized shelves that are not fully stocked tend to increase sales. In particular, for products that are ingested (e.g. Juice), purchase likelihood is reduce when the product appears to be disorganized and product quantity is limited.
653			_aMARKETING
700			_aMORALES, ANDREA C
773			_oP15033 _nM _927733 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12120 _d12120