| 000 | 00740npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aBENKO, CATHY | ||
| 245 | _aHow women decide | ||
| 260 | _c2013 | ||
| 300 | _a66-72 | ||
| 520 | _aIn B2B selling, it matters if your buyer is female. Interviews with experienced buyers in large organizations yielded several insights about gender differences in B2B selling. For example, women tend to treat proposal presentations as opportunities for exploring possibilities, while men work to narrow down options and close in a decision. | ||
| 653 | _aMARKETING | ||
| 700 | _aPELSTER, BILL | ||
| 773 |
_oP15041 _nM _926775 _011178 _tHARVARD BUSINESS REVIEW |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12135 _d12135 |
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