| 000 | 00890npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSRIVASTAVA, R K | ||
| 245 | _aRole of music on perceivd price in retail stores | ||
| 260 | _c2013 | ||
| 300 | _a14-23 | ||
| 520 | _aThe purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products. | ||
| 653 | _aMARKETING | ||
| 653 | _aRETAIL MARKETING | ||
| 773 |
_oP15029 _nM _932638 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12149 _d12149 |
||