| 000 | 00913npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8342 | ||
| 100 | _aANITHA, R | ||
| 245 | 2 | _aA study on purchase behaviour with special reference to Mahindra two wheelers | |
| 260 | _c2013 | ||
| 300 | _a29-39 | ||
| 520 | _aThe two wheeler market in India is the biggest contributors to the automobile industry, with a size of Rs 100,000 million. Today's customers are becoming harder to please. They are smater, more price conscious, more demanding, less forgiving and collect information about many more competitiors with equal or better offers. The interaction between consumer expectations and actual product performance produces either satisfaction or dissatisfaction. | ||
| 653 | _aMARKETING | ||
| 700 | _aKANIMOZHI, V | ||
| 773 |
_oP15031 _nM _932640 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12159 _d12159 |
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