000 00923npc a2200157Ia 4500
008 140613s2013 xx 000 0 und d
060 _a658.8
100 _aMULLICK, N H
245 4 _aThe success of shopping malls lies in the hands of mall developers
_bA study
260 _c2013
300 _a40-46
520 _aIn India out of the 12 million sq. ft of Indian shopping centre space palnned for opening in 2012, only about 60 percent was expectd to be complete because of the huge depaly in mall projcts in Inida's biggest cities. There is a stress even in thebusiness model as it getting a bit expensive. Real estate prices and construction costs are rising, but the retail business is not growing enough to absorb these costs. Retail rents are down by 30 to 40 percent as compared to the peak of 2008.
653 _aMARKETING
773 _oP15031
_nM
_932640
_011203
_tINDIAN JOURNAL OF MARKETING
942 _2ddc
_cARTCL
999 _c12161
_d12161