| 000 | 00876npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aMOWLA, MOHAMMAD MASRURUL | ||
| 245 |
_aProduct placement _bA critical review based on ethical theories |
||
| 260 | _c2013 | ||
| 300 | _a21-29 | ||
| 520 | _aThe ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social group and religions.Subsequently, product placement, which is apart of integrated marketing communications(IMC), has established its strength in the present time as a newly formulated promotional tool in the field of marketing | ||
| 653 | _aMARKETING | ||
| 700 | _aHOQUE, MD. NAZAMUL | ||
| 773 |
_oP15032 _nM _932641 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12164 _d12164 |
||