| 000 | 00925npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSARAF, VIKAS | ||
| 245 |
_aChildren and parents's interest in TV advertisements _bElucidating the persuasive intent of advertisements |
||
| 260 | _c2013 | ||
| 300 | _a30-43 | ||
| 520 | _aParents' control over the amount and type of TV programs viewed by their children is a direct form of mediation. The presence of a parent as a viewing partner provides further opportunity for mediation of a program and advertising content. Parentsand children may exchange comments and views regarding content showed in advertisements- chidren may ask questions which the parents would answer and issuing of instructions may take place. | ||
| 653 | _aMARKETING | ||
| 700 | _aJAIN, N C | ||
| 773 |
_oP15032 _nM _932641 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12165 _d12165 |
||