000			00896npc a2200169Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aLIU-THOMOPKINS, YUPING
245			_aNot all repeat customers are the same _bDesigning effective cross - selling promotion on the basis of attitudinal loyalty and habit
260			_c2013
300			_a21-36
520			_aNot all repeat purchases are created equal. They can be driven by both positive reaction toward a brand and automaticity triggered by non brand related contextual cues. Combining the loyalty literature with recent habit research, the authors suggest ways to distinguiish the two drivers of repeat purchase and examine how they affect consumer response to cross selling promotions
653			_aBRANDING
700			_aTAM, LEONA
773			_oP15079 _nM _927734 _011181 _tJOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12236 _d12236