| 000 | 00791npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aKAPOOR, PAYAL S | ||
| 245 | _aBrand related, consumer to consumer, communication via social media | ||
| 260 | _c2013 | ||
| 300 | _a43-59 | ||
| 520 | _aSocial media has a lot to offer to the marketers in the form of a 'web of brand related converastions'. With the popularity of social media, users indulge in 'eword of mouth' (eWOM) behaviour while interacting with other users of social media, thereby diffusing the brand realted discussions to a much larger audience. | ||
| 653 | _aMARKETING | ||
| 700 | _aJAYASIMHA, K R | ||
| 773 |
_oP15105 _nM _933716 _011240 _tIIM KOZHIKODE SOCIETY & MANAGEMENT REVIEW |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12255 _d12255 |
||