000 00805npc a2200169Ia 4500
008 140613s2013 xx 000 0 und d
060 _a658.8
100 _aSINGH, SHAMSHER
245 _aPsychological motivations and compulsive buying
_bA study of consumers in Delhi
260 _c2013
300 _a47-56
520 _aCompulsive buying behaviour is an important area of research in consumer behaviour research. The imporance of studying this behaviour lies in its nature as negative aspect of consumer behavior. Negative aspects of consumer behavir are necessary tostudy since they may provide guidelines to policy makers to combat and reduce their impact.
653 _aMARKETING
700 _aTAK, PREETI
773 _oP15114
_nM
_932643
_011203
_tINDIAN JOURNAL OF MARKETING
942 _2ddc
_cARTCL
999 _c12279
_d12279