000 | 00805npc a2200169Ia 4500 | ||
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008 | 140613s2013 xx 000 0 und d | ||
060 | _a658.8 | ||
100 | _aSINGH, SHAMSHER | ||
245 |
_aPsychological motivations and compulsive buying _bA study of consumers in Delhi |
||
260 | _c2013 | ||
300 | _a47-56 | ||
520 | _aCompulsive buying behaviour is an important area of research in consumer behaviour research. The imporance of studying this behaviour lies in its nature as negative aspect of consumer behavior. Negative aspects of consumer behavir are necessary tostudy since they may provide guidelines to policy makers to combat and reduce their impact. | ||
653 | _aMARKETING | ||
700 | _aTAK, PREETI | ||
773 |
_oP15114 _nM _932643 _011203 _tINDIAN JOURNAL OF MARKETING |
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942 |
_2ddc _cARTCL |
||
999 |
_c12279 _d12279 |