| 000 | 00850npc a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2013 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aYADAV, RAMBALAK | ||
| 245 |
_aGreen marketing _bInitiatives in the Indian context |
||
| 260 | _c2013 | ||
| 300 | _a25-32 | ||
| 520 | _aProtection of the environment is an issue of key concern which has permeated into all spheres of life. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged a couple of organization and has also compelled mny oganizations to respond with 'environmentally' friendly product. | ||
| 653 | _aGREEN MARKETING | ||
| 653 | _aMARKETING | ||
| 700 | _aPATHAK, GOVIND SWAROOP | ||
| 773 |
_oP15086 _nM _932642 _011203 _tINDIAN JOURNAL OF MARKETING |
||
| 942 |
_2ddc _cARTCL |
||
| 999 |
_c12282 _d12282 |
||