000			00619npc a2200157Ia 4500
008			140613s2013 xx 000 0 und d
060			_a658.8
100			_aDAWAR, NIRAJ
245			_aWhen marketing is strategy
260			_c2013
300			_a89-96
520			_aWhy you must shift your strategy downstream, from products to customers. High faliure rates for new products suggest that companies are continuing to invest heavily in product innovation but are unable to move customers' purchase criteria.
653			_aMARKETING
773			_oP15173 _nM _926776 _011178 _tHARVARD BUSINESS REVIEW
942			_2ddc _cARTCL
999			_c12346 _d12346