000			00942npc a2200157Ia 4500
008			140613s2014 xx 000 0 und d
060			_a658.8
100			_aJUYAL, SOM ADITYA
245			_aEffect of demographic factors on consumer buying behaviour of durable goods
260			_c2014
300			_a24-33
520			_aThe size of the consumer market in the country is vast and is constantly expanding. Billions of rupees are being spent on goods and services by millions of people. Consumer preferences are changing and are becoming highly diversified. At present the demands for various consumer products are increasing day by day. In the market, where the magnitude of competition is high, a marketer will be successful only when she/he indentifies, analyzes and responds suitably to the changing needs of the consumers.
653			_aMARKETING
773			_oP15268 _nM _932646 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12426 _d12426