| 000 | 01027npc a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aJOSHI, DEEPAL JAY | ||
| 245 | 3 | _aAn analysis of the existing literature on B2C E-commerce | |
| 260 | _c2014 | ||
| 300 | _a34-46 | ||
| 520 | _aWith the arrival of the internet and its commercialization, a new medium of commerce known as electronic commerce emerged in the modern global economy. E- commerce has seen a small start, a sharp rise and a setback followed by revival chances in agreat way. Research in e-commerce has several issues such as recent emergence, rapid changes and variation in the behavior in sililar contexts, attention of media and marketing interests, distortion of terminology and data, lack of familiaritieswith e-commerce technologies by management scholars and the lack of established instruments and research approaches. | ||
| 653 | _aMARKETING | ||
| 773 |
_oP15268 _nM _932646 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12427 _d12427 |
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