| 000 | 00753npc a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSIMONS, ROBERT | ||
| 245 |
_aChoosing the right customer _bThe first step in a winning strategy |
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| 260 | _c2014 | ||
| 300 | _a41-48 | ||
| 520 | _aAll companies claim that their strategies are customer driven. But the trem Customer is among the most elastic in management theory. A working definition might be that your customers are the people or entities that buy your products and servicesand supply your revenue. that includes any number of actors in a company's value chain. | ||
| 653 | _aMARKETING | ||
| 773 |
_oP15351 _nM _926779 _011178 _tHARVARD BUSINESS REVIEW |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12493 _d12493 |
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