000 00783npc a2200169Ia 4500
008 140613s2014 xx 000 0 und d
060 _a658.8
100 _aCHAKRABORTI, RAJDEEP
245 _avolunteer motivation and satisfaction in global sporting events
_bA comparative study in the Indian context
260 _c2014
300 _a14-23
520 _aSports volunteers play a critical role in the success and smooth running of major sporting events. The purpose of the present study is to study the motivational factors and experiences of the volunteers of the 2010 commonwealth games and the 2011ICC cricekt world cup held in India.
653 _aMARKETING
700 _aSINGH, SWETA
773 _oP15338
_nM
_932648
_011203
_tINDIAN JOURNAL OF MARKETING
942 _2ddc
_cARTCL
999 _c12498
_d12498