000			00965npc a2200169Ia 4500
008			140613s2014 xx 000 0 und d
060			_a332.1
100			_aRAO, A SAJEEVAN
245			_aBank choice decisive factors _bA literature review
260			_c2014
300			_a25-31
520			_aThis paper presents the review of the factor influencing the choice criteria in respect of selecting a bank. In particular, it finds those criteria which have become significantly important in motivating the choice. A review of literature has beendone to find out the various factors influencing the choice of a bank. Finding show that reliability is a significant choice criteria which includes employees courtesy, parking facility, loyalty programs, brand name, security system and low charges with the bank.
653			_aBANKING
700			_aKUMAR, SURESH
773			_oP15402 _nM _933718 _011241 _tInternational J. of Trends in Business Admn.
942			_2ddc _cARTCL
999			_c12578 _d12578