000			00968npc a2200169Ia 4500
008			140613s2014 xx 000 0 und d
060			_a658.8
100			_aPAUL, REEVA
245			_aNutrition label usage _bAn empirical study of consumer response in India
260			_c2014
300			_a25-33
520			_aIndian consumers are in the process of changing their consumption/buying behaviour, especially with respect to food items. The present study attempts to explore the Indian consumers' level of awareness and usage of information given on food product labels. The research also aims to understand the association of demographic difference with regard to food label usage. Moreover, it intends to identify the specific nutritive and non nitritive information and food attributes that consumers seekfrom food lables.
653			_aMARKETING
700			_aBEDI, MONICA
773			_oP15468 _nM _932650 _011203 _tINDIAN JOURNAL OF MARKETING
942			_2ddc _cARTCL
999			_c12636 _d12636