| 000 | 00826npc a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2014 xx 000 0 und d | ||
| 060 | _a658.8 | ||
| 100 | _aSUHARWARDI, MOHD AZHAR | ||
| 245 | 4 |
_aThe Indian rural market _bEmerging opportunities and challenges |
|
| 260 | _c2014 | ||
| 300 | _a43-50 | ||
| 520 | _aAn estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing. | ||
| 653 | _aMARKETING | ||
| 700 | _aHAKIM, IQBAL AHMAD | ||
| 773 |
_oP15468 _nM _932650 _011203 _tINDIAN JOURNAL OF MARKETING |
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| 942 |
_2ddc _cARTCL |
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| 999 |
_c12638 _d12638 |
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