000 00459nam a22001577a 4500
003 OSt
020 _a978-1-25-902685-0
082 _a659.1
_bBEL-Q5
100 _aBelch, George E.
_91175
245 _aAdvertising and promotion
_b: An integrated markeing communications perspective
250 _aEd 9
260 _aNew Delhi
_bMcGrah Hill Education Pvt. Ltd.
_c2015
300 _a1016
_bPaper Binding
700 _aBelch, Michael A.
_91176
942 _2ddc
_cBK
_016
999 _c12991
_d12991