000 00370nam a22001457a 4500
003 OSt
020 _a978-1-107-41441-9
082 _a658.8
_bLEE-Q4
100 _aLee, Alvin
245 _aMarketing strategy
_b: A life-cycle approach
260 _aDelhi
_bCambridge University Press
_c2014
300 _a291
_bPaper Binding
700 _aEdwards, Mark G.
942 _2ddc
_cBK
999 _c14826
_d14826