000 00450nam a2200181Ia 4500
008 140613s1978 xx 000 0 und d
020 _a0256020485
082 _a658.8
_bMCC-L8
100 _aMCCARTHY, E Jerome
245 _aBasic marketing
_bA managerial approach
250 _aEd 6
260 _bRICHARD D IRWIN
_aILLINOIS
_c1978
300 _a767
_b
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _a
_e
942 _2ddc
_cBK
999 _c2282
_d2282