| 000 | 00441nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s1988 xx 000 0 und d | ||
| 020 | _a013081282X | ||
| 082 |
_a658.8 _bCHA-M8 |
||
| 100 | _aCHAPMAN, Randall G | ||
| 245 |
_aBrandmaps _bThe competitive marketing strategy game |
||
| 260 |
_bPRENTICE-HALL _aNEW YORK _c1988 |
||
| 300 |
_ax,101 _b |
||
| 650 | _aMARKETING | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2314 _d2314 |
||