000 00467nam a2200181Ia 4500
008 140613s1990 xx 000 0 und d
020 _a0471517356
082 _a658.83
_bAKK-N0
100 _aAAKER, David A
245 _aMarketing research
_b
250 _aEd 4
260 _bJOHN WILEY
_aNEW YORK
_c1990
300 _a739
_b
650 _aMARKET RESEARCH AND ANALYSIS
650 _aMARKETING - RESEARCH & ANALYSIS
700 _aDAY, George S
_e
942 _2ddc
_cBK
999 _c2369
_d2369