| 000 | 00487nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 140613s2000 xx 000 0 und d | ||
| 020 | _a003021114X | ||
| 082 |
_a659.1 _bPAR-P0 |
||
| 100 | _aPARENTE, Donald | ||
| 245 |
_aAdvertising campaign strategy _bA guide to marketing communication plans |
||
| 250 | _aEd 2 | ||
| 260 |
_bDRYDEN PRESS _aNEW YORK _c2000 |
||
| 300 |
_axxi, 371 _bHARD BINDING |
||
| 650 | _aADVERTISING | ||
| 650 | _aADVERTISING | ||
| 700 |
_a _e |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c5333 _d5333 |
||