000			00481nam a2200169Ia 4500
008			140613s2000 xx 000 0 und d
020			_a0074636642
082			_a658.827 _bJON-P0
100			_aJONES, John Philip
245			_aBehind powerful brands from strategy to campaign _b
260			_bTATA MCGRAW-HILL _aDELHI _c2000
300			_axii, 322 _bHARD BINDING
650			_aBRANDS AND TRADEMARKS
650			_aMARKETING - BRANDS & TRADEMARKS
700			_a _e
942			_2ddc _cBK
999			_c5377 _d5377