000 00466nam a2200169Ia 4500
008 140613s1998 xx 000 0 und d
020 _a0006531296
082 _a658.827
_bRIE-N8
100 _aRIES, Al
245 _a22 immutable laws of branding
_b
260 _bHARPER-COLLINS
_aNEW YORK
_c1998
300 _aviii, 179
_bPAPER BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _aRIES, Laura
_e
942 _2ddc
_cBK
999 _c5449
_d5449