000 00501nam a2200169Ia 4500
008 140613s2001 xx 000 0 und d
020 _a0471845965
082 _a658.827
_bTEM-P1
100 _aTEMPORAL, Paul
245 _aHi-tech hi-touch branding
_bCreating brand power in the age of technology
260 _bJOHN WILEY
_aNEW YORK
_c2001
300 _ax,220
_bHARD BINDING
650 _aBRANDS AND TRADEMARKS
650 _aMARKETING - BRANDS & TRADEMARKS
700 _aLEE, K C
_e
942 _2ddc
_cBK
999 _c5713
_d5713