000 00481nam a2200181Ia 4500
008 140613s2002 xx 000 0 und d
020 _a0749436697
082 _a658.8
_bSMI-N8;P2
100 _aSMITH, P R
245 _aMarketing communication
_bAn integrated approach
250 _aEd 3
260 _bKOGAN PAGE
_aLONDON
_c2002
300 _axvi, 640
_bPAPER BINDING
650 _aMARKETING
650 _aMARKETING MANAGEMENT
700 _aTAYLOR, Jonatham
_e
942 _2ddc
_cBK
999 _c6333
_d6333