000 | 00505nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 140613s2002 xx 000 0 und d | ||
020 | _a9812406034 | ||
082 |
_a658.8 _bHOF-P2 |
||
100 | _aHOFFMAN, K Douglas | ||
245 |
_aEssentials of services marketing _bConcepts, strategies and cases |
||
250 | _aEd 2 | ||
260 |
_bTHOMSONS _aSINGAPORE _c2002 |
||
300 |
_axxi, 569 _bPAPER BINDING |
||
650 | _aMARKETING | ||
650 | _aMARKETING MANAGEMENT | ||
700 |
_aBATESON, John E G _e |
||
942 |
_2ddc _cBK |
||
999 |
_c6656 _d6656 |